How to watch markets and your investments — UX Case Study — Doviz.com
Doviz is a mobile & web platform that allows people to manage their portfolio and watch international market data. People use Doviz when they need to check the latest market data.
- ~10M — Monthly Active User
- #65 — on AppStore Finance
- #59 — on SimilarWeb Finance
Roles & Responsibilities
Nokta has an in-house product team consisting of multidisciplinary Product Managers, Web, and Mobile Developers, and Designers. I worked as a Lead Product Designer for Doviz.
Challenges
Consistency on different platforms
Doviz runs on 4 different product lines: Desktop, Mobile, and both iOS and Android. It brings the challenge itself: To have a design system on all products.
We run ADs!
Doviz’s business modal is based on ad revenue. Our biggest challenge is to implement advertising on pages and not to kill UX.
Actions
A/B Tests
Using Google Optimize, we tested some variants of design choices to compare their impacts on Avg. Session Duration on mobile browsers.
Optimizing layouts
Changing featured news orientation to increase readability among ads on desktop pages.
Design System
Components Screen I use both Figma and Sketch Components to keep consistency among all the pages I design
Analyzing data from Google Analytics and Firebase.
As a product team, we check the data before making a decision and compare the results with previous data after making a decision.
Featured Screens
