what is obey clothing?

kanyewest merchshop
2 min readApr 22, 2024

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Obey Clothing is a popular streetwear brand that features a variety of apparel and accessories categorized into several product types. The brand was founded by artist and skateboarder Shepard Fairey in 2001. It grew out of the street art campaign that Fairey started in 1989, which revolved around the “Andre the Giant Has a Posse” sticker that later evolved into the iconic “Obey Giant” image. The Obey brand often features provocative and politically-infused messaging, emphasizing Fairey’s activist roots.

Here are some typical categories of products you might find in the Obey Clothing line:

  1. T-Shirts: One of the most popular categories, Obey t-shirts often feature bold graphics, the Obey logo, or politically themed designs.
  2. obey hoodie and Sweatshirts: These items usually carry the Obey logo or distinctive graphics. They are available in various styles and colors.
  3. Jackets and Outerwear: Obey offers a range of jackets, from bombers to parkas, often adorned with unique prints or the Obey logo.
  4. Pants and Jeans: This includes a variety of bottoms, such as cargo pants, jeans, and track pants.
  5. Hats and Caps: Obey produces a variety of headwear, including snapbacks, beanies, and bucket hats, often featuring the brand’s signature logo.
  6. Accessories: This can include items like socks, bags, belts, and wallets, all branded with Obey’s distinctive style.
  7. Dresses and Skirts: For women’s fashion, Obey includes dresses and skirts featuring similar artistic and street-inspired aesthetics as their other items.
  8. Footwear: Occasionally, Obey may collaborate with footwear brands or release limited edition shoes.

The brand’s appeal largely stems from its foundation in art, culture, and activism, making it a staple in the streetwear community and popular among those who appreciate its blend of fashion and message

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