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Kaori Sakaguchi
Kaori Sakaguchi

Kaori Sakaguchi

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From Design thinking origin story plus some of the people who made it all happen by Jo Szczepanska

“Design research both inspires imagination and informs intuition through a variety of methods with related intents: to expose patterns underlying the rich reality of people’s behaviors and experiences, to explore reactions to probes and prototypes, and to shed light on the unknown through iterative hypothesis and experiment.”

From Design thinking origin story plus some of the people who made it all happen by Jo Szczepanska

By 2003 a selection of universities across Europe and Carnegie Mellon in the states began teaching service design to students. The rise of service design, and their emerging methodologies that focused on complex problems creat…

From Design thinking origin story plus some of the people who made it all happen by Jo Szczepanska

…cipe, a new arrangement of the living room furniture, or a new lay tour of a personal web page. […] So design thinking is something inherent within human cognition; it is a key part of what makes us human.”

Claps from Kaori Sakaguchi

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How to apply behavioural economics to the design process

Radina Doneva

SMPL Q&A: 4 questions on brand naming with Gabriele Zamora

Siegel+Gale

Digital Exile: How I Got Banned for Life from AirBnB

Jackson Cunningham