I poured some locally-sourced, organic spirits out recently for the Natural Products Expo East. Don’t get me wrong, the show’s not dying, just moving away from Baltimore and I’m more than a little sad about that. It was the first show I went to as an official Kapowzian back in…

When a project is finished we all think of the obvious next steps: sending the final invoices, maybe a debrief, or if everything went well, a small celebration with your client and teammates for a job well done. That doesn’t have to be the end of the story though. In…

There are more articles out there about the negative attributes of millennials and Gen Zers than there are probably millennials and Gen Zers themselves. …

Less than a week ago I was soaking up the sun on the west coast, again a proud attendee and supporter of Startup Grind’s Global Conference, the 6th annual affair that brings together the 600 chapters across the globe for two days to share, connect, and hopefully, just hopefully, walk…

As an industry, advertising has always strived to be as reflective of the times as possible in order to better represent brands as relatable and favorable by the general public. During tumultuous times this can either have the intended effect, or completely fail to endear the general public as to…

With less than three weeks to go before Thanksgiving, we’ve seen our fair share of Black Friday Ad leaks, new turkey cooking techniques, and handprints in the shapes of turkeys. But what we’re most looking forward to is this year’s spate of Giving Tuesday efforts. If you don’t know about…

If you’re reading this blog, there’s a good chance you fall into one of the following buckets: You’ve liked us on Facebook and were enticed by our post leading here You’re looking to secure some marketing support and I bought you a drink that one time at that one event …

The Client: Urban Teachers is a different kind of teacher training program, preparing new teachers to work in the inner-city and urban schools environments. Their four-year residency program offers classroom experience, mentorship, and a master’s degree from the Johns Hopkins School of Education. …

It’s a week after the 2 year deadline for businesses to comply with GDPR and here at Kapowza well, thankfully, it does not apply to us. The GDPR applies only to businesses operating in the EU, or actively collecting data on EU citizens. Hopefully everyone who needed to comply already…