At Kaptio, we are more than just a technology company. Our mission is to build solutions that streamline the process of selling, operating, and distributing multi-day travel while we foster a united community across the industry of partners and stakeholders.
Our goal is ambitious: we strive to transform the fragmented travel industry, which has traditionally kept operators from directly influencing how trips are marketed, sold, and distributed, by uniting these disparate parts and processes through technology and relationships. By creating an interconnected distribution model, we empower all players in the travel ecosystem — suppliers, operators, sellers, and passengers — to enhance competition and improve the overall travel experience.
With that vision in mind, we at Kaptio are thrilled to announce the launch of our “Statement of Direction,” a comprehensive guide outlining our strategic vision for the future. As we transition into this new phase, we aim to share our exciting journey and plans with the world.
Defining Moments in Our Journey
As 2023 came to a close, Kaptio celebrated key partnerships and agreements that significantly increased our market share in the multi-day travel sector. These milestones validate our mission and highlight the growing confidence in our SaaS platform, as featured in the 2022 Skift article on the tech revolution in tour operations.
The post-Covid era has brought unprecedented demand for our technology. Our platform’s seamless integration with Salesforce supports exceptional customer experiences, automating processes and preparing our customers for a tech-forward, AI-enabled future. Our partnerships and robust market presence have positioned us uniquely to lead in this space.
Addressing Complexity and Change with Transformation and Innovation
The travel industry’s traditional distribution models are evolving into more complex, interconnected systems. Operators now need platforms that streamline supplier integration, manage complex sales networks, and deliver personalized experiences efficiently. Kaptio’s mission is to build technology that meets these needs, driving collective growth and innovation.
Our focus is on partnering with multi-day travel operators who are embracing the future with concrete steps: those who are equipped to scale, possess and allocate resources, and are committed to modernization. This strategic focus ensures that Kaptio is achieving their vision in unifying and diversifying the global travel industry. We consider an enterprise “innovation-ready” if they meet these criteria:
- Ambition and Growth Potential: they should demonstrate a strong drive to innovate and expand; while the number of users and passengers is relevant, the primary focus is on their readiness to grow, invest and align with our technology.
- Technology Investment: they must be ready to invest in comprehensive technology programs, including not just Kaptio licenses and implementation costs but also funding for dedicated internal teams, digital partners, system integrators, and ongoing maintenance and upgrades.
- Internal Expertise: they need robust internal teams, including project management, domain specialists, and IT support; they must commit to training and adopting Kaptio and Salesforce to maximize their impact.
Innovation Themes: New Horizons
With our focus on innovation-ready customers, we must align our roadmap with their needs. Our success hinges on staying ahead of the curve, anticipating challenges and opportunities in managing complex, multi-day travel operations. To achieve this, we are defining innovation themes that will shape the future of our platform over the next three years.
Immediate Horizon:
- Modularity: Already available, but offering further incremental adoption and customization to meet specific business needs.
- Flexible Packaging: Enabling dynamic travel selling and operating configurations.
- Group Touring: Streamlining operations for complex group tours.
- Self-Service: Enhancing customer experience through digital self-service options.
- Connectivity Partnerships: Integrating with leading providers to offer comprehensive travel solutions.
Upcoming Horizon:
- AI-Powered Workflows: Leveraging AI for enhanced booking processes.
- Cruises: Expanding our presence in the cruise industry with comprehensive solutions.
- Dynamic Trip Personalization: Tailoring experiences to individual traveler preferences.
- Online Distribution: Optimizing sales channels for broader reach.
- Revenue Management: Implementing advanced pricing strategies for increased profitability.
Our ever-remaining north star: Investing in People and Partnerships
Our journey forward includes continued significant investments in our teams and partnerships. By fostering an innovation-driven culture, we empower our employees, partners, and allies to deliver cutting-edge solutions, through up-skilling, communication, and networking, ensuring our customers achieve their goals efficiently.
Join Us in Shaping the Future
At Kaptio, we believe you shouldn’t have to have seven different tabs open to book a seven-day tour. Our versatile platform caters to every facet of multi-day travel, from FIT to DMC, cruises to rail journeys, and hiking adventures. This adaptability sets us apart, fostering a more cohesive and efficient travel ecosystem.
Kaptio’s Statement of Direction marks a pivotal moment in our journey. We invite tour operators and sellers, partners, and visionaries to join us in revolutionizing the multi-day travel industry. Together, we will conquer complexity and drive transformative change through technology. You can read the full Statement of Direction by clicking this link here. We will also be at the TravelTech Show in London next week, June 19–20, 2024, so stop by booth M30 to learn more about our Statement of Direction.
Embrace the future with Kaptio. Serve travelers, not spreadsheets.
