Sadly this is only true in a tiny minority of markets. If you’re selling something to individuals, this might fly. If you’re selling to enterprises, the truth is exactly the opposite. I’ve so far worked in two huge companies (the second playing in the billions), and both sell products that are impossible to describe and solve very very vague problems. Problems like “user experience management” and “enterprise service management” and other empty phrases. The type of problems that a person doesn’t actually have, but a CEO might start thinking they have once they hear your sales pitch and realizes their competitors are already using your thing.