FLYSAA REDESIGN GO LIVE CELEBRATION
Hi there,
2 years ago I embarked on a journey to help local and global trotters to have a better experience when they book their flights, from logging on, booking your flight plan and all the way to your final checkout, the main goal for me and my team was to make sure that your journey was seamless and flawless.
My service to the team was to build a prototype, interview business stakeholders, current and possible future clients
My first engagement with client was to hold interviews at SAA’s head office with 10 employees over a month and half period based on client’s availability, during which we identified 2 outliers from our initial selection, the results helped us shape our thinking and understanding of the different business units at length.
The second task I performed was to interview the flight center agents, I needed to understand how they work with the online business and also to understand what pain points they went through on a daily basis.
The third task I performed was to work with the business stakeholders to help restructure the current information architecture, I put together a 2 day session offsite from the client’s office, it was a fun and collaborative because I also included the service partners that service Flysaa with a variety of digital services such as management of social media, banner advertising etc.
Once we went through the sessions and noted all the ideas we put up on the wall with sticky notes
I put together a proposed Information Architectural layout, shared it with internal UX team and, client got negative and positive feedback which helped me iterate about 4 times until we finally nailed it.
The fourth task for me and my team was to flesh out wireframe priorities, we used Trello to manage and allocate tasks to team members on the redesign team, client was added to the boards so that they can track progress of our work on their side, they were also enabled with the ability to comment and ask for changes at any given time, obviously in a managed manner.
Wireframe development in Axure took about a 2 and half months to complete with my team, we were very agile with the process, client was involved in every stage of the process.
We made it a point to continuously test and iterate the wireframes as best we could, locally I used Silverback to record the usability test results and I shared the test results with team and client and made changes based on feature priority
Once client was happy with our prototyped demo, we sent our design over to the user interface team for them to complete the look and feel, which also went through rigorous usability testing.
It’s been a worthwhile journey for both Flysaa and my team.
Today I am proud to say, one of the biggest projects in my career as a user experience strategist and designer is now live to the African market
to view the final result of our work, please go book your flights now on: https://www.flysaa.com/
Team:
Global Head , Ecommerce & Mobility for Airlines: Jose Angel Bermudez Cortes
Global UX lead: Javier Ascasibar
Senior UX lead, South Africa: Karabo Ngoatle
UX lead, Madrid: Victor Juarranz Valle
