How to Talk About Current Events as a Company Leader

As we approach the weekend of the third annual Women’s March protest, it reminds me of one of my proudest (and most nerve-wracking) moments of last year. Along with 180 other CEOs, I signed an open letter speaking out against restrictive laws that prevent access to comprehensive reproductive care, including abortion. We called for country-wide equality in reproductive healthcare.

Saying anything about a current event as a leader can feel like wading into dangerous, politically-charged waters. In the past, many have advised me to keep my mouth shut. But increasingly, CEOs and founders are finding themselves in a position where not taking a stance feels much worse. When a significant event happens or a piece of news breaks, ignoring the elephant in the room can make you look tone-deaf. (Related: Should You Talk Politics at Work?)

Today’s business leaders want to push for change. We have a platform and the financial power to affect decision making. Why wouldn’t we use it to make the world a better place? And research shows that consumers want to see action from companies. A recent survey found that nearly half of millennials think CEOs have a responsibility to take sides on social issues. Respondents say that they are more likely to buy from a company if the CEO speaks out on issues.