Karan VermainDrizzlinTapping emotions to build virality. Does it work?Have you been noticing how great advertisements have increasingly become more and more emotional. Some of my favourite ones in the recent…Aug 1, 2017Aug 1, 2017
Karan VermainDrizzlinIs there such a thing as instant virality?In the last week’s post I showed how over time genuine influencers can make a difference in creating a loyal set of audiences for any…Jul 17, 2017Jul 17, 2017
Karan VermainDrizzlinHow brands should approach influencer led marketing?(Under here I explain what does being an influencer mean and what enables it) The rise of influencers fundamentally happened due to a…Jul 10, 2017Jul 10, 2017
Karan VermainDrizzlinTrump left the Paris Agreement. Want to know what did Twitter think of it?I know you know, that Trump is stupid to have left the Paris Agreement.Jun 12, 2017Jun 12, 2017
Karan VermainDrizzlinBrand British Airways Losing Sheen: Systemic or Incidental?On Saturday the 27th May, British Airways (BA) flights from Heathrow and Gatwick Airports were grounded. You may ask why? Well, there is no…Jun 5, 2017Jun 5, 2017
Karan VermainDrizzlinAfter over a year, are brands using reactions on Facebook the best they can?Facebook realised about 2 years ago that users felt they couldn’t express their feelings with just a Like button. They share all kinds of…May 29, 2017May 29, 2017
Karan VermainDrizzlinTracking Brands: Emotions will tell us more than sentiments ever could about how consumers perceive…If you were responsible for spearheading the communications mandate for Volkswagen after the dieselgate scandal then you’d be wondering…May 22, 2017May 22, 2017
Karan VermaTracking Brands: Emotions will tell us more than sentiments ever could about how consumers perceive…If you were responsible for spearheading the communications mandate for Volkswagen after the dieselgate scandal then you’d be wondering…May 22, 2017May 22, 2017