See more
mporta… 20–25 of those hours on calls, meetings, networking on- and offline, and other less-focused tasks. These are important, but I don’t count them as work time.
Use insights gained from user research along with a heuristic review to audit the current experience. Compare with competitors to ensure design, functionality, a…
When researching, we can also feel-out the experience ourselves. Ethnography allows researchers to immerse themselves in the mental state of the person who is experiencing the …