
…er will be a 3.2, you can set your perceptual objective to 3.4 to land directly on the ideal point. As a note, never use perceptual objectives to make a segment perceive your price as higher (some teams made the mistake of doing this); if the ideal point is moving towards higher prices, just raise your actual prices so you can increa…
…ing to your high-performing brands. Look at which brands are generating the most unit sales and the highest per unit contribution margins. Brands with high unit sales have a good opportunity to become the market leaders in their segments,…