How the storytelling craze is killing brands.

Your brand is not your story.

This Beanie Baby is worth $1,500-$2,000. This was not an accident.

--

--

--

I build brands for fun and money. backroom.io

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Kara Redman

Kara Redman

I build brands for fun and money. backroom.io

More from Medium

STORYTELLING: Archetypes in Brand

Storytelling: Archetypes in brand by Juan Diego Pantejo

Biology, Hollywood, and your brand

Does Brand Product Placement In Films Work?

Brand brief: how to write one & get great results