
…se. Whether an L28=5 user is actually 5x more valuable than an L28=1 user depends on your business. For instance, if your product is ads driven then the user is spending roughly 5x more time and is hence roughly 5x more valuable. If your definition of “active” means “spent money in a transaction” then this breakdown of value is …
… cohort and leave out the contribution margin/unit economics discussion to a separate conversation. There’s the question of how customers are reacting to your proposed offering which is separate from your ability to deliver that offering with reasonable unit profitability. For the purposes of this discussion, we are only seeking to understand the first part of this ques…