Q3 & Q4 2017 Newsletter


Letter from the CEO

It’s been a year full of blessings for the Karbo Com team and our clients. As we prepare to celebrate the holidays, it’s the perfect time to reflect on 2017’s challenges and accomplishments. We are grateful for it all.

In 2017, PR continued to become more digital and analytical. We mastered mixing tried and true communications practices with the most advanced digital tools. Karbo Com implemented a number of sophisticated platforms to help our teams and clients realize even greater success. Staying one step ahead of the PR and market curve is critical, but there’s nothing more important than some of the things that have been around for a while — the significance of great people, our relationships with our clients, the passion to continually do better, and the heart to care about each other and our communities. These things are the foundation of our success.

Make no mistake, Karbo Com’s ongoing achievements are built on the bedrock of the incomparable Karbo Com team. They’ve raised the bar when it comes to intelligence, skill, creativity and results. They are the greatest gift I could have ever asked for. Thank you, team, for our record year. And I speak for everyone at Karbo Com when I express our heartfelt gratitude to our clients. Thank you for putting your faith in us. Every day we strive to contribute to your success.

Merry Christmas, Happy Hanukkah and Happy Holidays to everyone. Wishing you the blessings of the season and a successful and fulfilled 2018.

Guess the Reporter

Which former editor-in-chief at ReadWrite recently joined RTInsights as their new editor-in-chief?

Know the answer? Tweet us @karboco and use #TechPR!

Q2 2017 newsletter answer: Jon Swartz (@jswartz)

Client Highlights

Optalysys: Optalysys, a start-up pioneering the development of light-speed optical coprocessors, conducted a demonstration of their breakthrough technology at the Genome 10k and Genome Science Conference in the U.K. in partnership with the Earlham Institute. KC secured multiple interviews with Optalysys CEO, Dr. Nick New, around the presentation, resulting in feature articles in Bio IT World, GenomeWeb and Scientific Computing World. This quarter, Optalysys announced their seed funding round of nearly $4 million. KC conducted media outreach to target publications and secured hits in InsideHPC, Fortune and Datanami, as well as a podcast interview and slidecast with, Dr. New in InsideHPC. In Q4, KC finalized the company messaging/positioning, focusing on deep learning — an area Optalysys expressed interest in moving toward in 2018 and helped Optalysys prepare for their presentation at the ICG-12 conference in China, promoting their participation across social media platforms. The team focused on increasing thought leadership this quarter, working on multiple contributed article, speaking and editorial calendar opportunities for Dr. New. The team is gearing up for Optalysys’s commercial product launch and Series A funding in 2018, and is looking forward to another successful year of working together.

The Optalysys team is pictured above at the Genome 10K Conference

Flexera/BDNA: In July 2017, KC started working with BDNA, creator of Technopedia™, the most trusted and comprehensive source of information about technology assets. The Karbo Com team worked on a number of projects culminating in BDNA’s Cloud Asset Insights (CAI) launch with Amazon Web Services. CAI is the industry’s first solution to provide discovery and normalization for commercial software assets deployed on Amazon Elastic Compute Cloud (Amazon EC2). The KC team secured feature articles around the news in Database Trends and Applications, ChannelPro Network and VMblog as well as mentions in SDx Central and IT Business Edge. In September, when BDNA was acquired by Flexera, the KC team continued to work with members of the former BDNA as well as the Flexera teams, securing contributed articles in IT Pro Portal and Security Management Magazine and a feature on the Flexera acquisition in IT Business Edge. The team also secured an eWEEK slideshow on the limitations of conventional discovery in the cloud.

Q3 & Q4 Client Coverage Highlights

ICYMI: Karbo Com Q3 & Q4 Blogs

An Oasis in the Desert

Your Star Turn: How to Prepare for a Podcast Interview

Client Success Highlight: TDK U.S.A Corporation (TUC)

What I Learned During My Summer Internship at Karbo Com

Five Ways to Amp Up Your Tradeshow PR

Guest Post: Petya, NotPetya, GoldenEye: How Do You Stay Ahead of the Ransomware Game?

Karbo Com Highlights

These last two quarters were a very exciting, but very busy time at Karbo Com — so much so, we merged the two quarters together in one newsletter. In the past two quarters, Karbo Com added seven new clients, three new employees, helped the OpenFog Consortium and IEEE successfully host their first annual Fog World Congress in Santa Clara, helped manage communications through Flexera’s acquisition of BDNA and opened a new office in Redwood City. This was also an exciting H2 for team growth and promotions: Rachel Shatz was promoted to Senior Account Executive and Nicole Rideout was promoted to Account Executive.

The top left photos depict Rachel and Nicole on their respective promotion days. The photo to the right is the OpenFog account team at Fog World Congress on Halloween day.
The Karbo Com team poses in front of our new Redwood City office at the grand opening!

The agency also found time to have some fun of our own, attending an end-of-season Giants game, cruising around the SF Bay on a holiday Hornblower Cruise, traveling to Lake Tahoe to attend Emily Singer’s wedding, celebrating birthday lunches, attending PRSA’s Media Predicts, and dressing up for our annual Halloween office party, among our other weekly traditions of signing off early on Friday afternoons and Thursday “tea time.”

From left to right: The KC team observes the eclipse from our SF rooftop deck, KC team attends PRSA’s Media Predicts, KC mascot (Dennis) dresses as a latte for the Halloween party.
From left to right: The KC team shows off our Halloween costumes, KC team on the SF Hornblower Cruise, KC SF office holiday decor and treats.
On the left, the Karbo Com team is pictured outside AT&T Park at our annual Giants Game outing. On the right, the Karbo Com team gathers at our annual holiday party.

The highlight of our quarter, however, was our company retreat and planning offsite in Palm Springs, Calif. Our entire team worked tirelessly in the weeks leading up to our offsite to prepare 2018 planning presentations, which were shared with the greater team at our offsite. We also took time to relax by the pool, explored the beautiful Joshua Tree National Park, cooked gourmet meals together and dressed up for dinners on the town. You can read more about our annual offsite in our latest blog. We are looking forward to another incredible year in 2018!

Pictured above are a few highlights from our offsite — rock climbing at Joshua Tree National Park, making a tasty dinner at the house, pictures of the mansion we stayed at and the Karbo Com team out to dinner on our second night in Palm Springs.

Want to be part of the team?

Karbo Communications is growing and we are always looking for great people! If you’re interested in working with fascinating companies in a fun, fast-paced environment, submit your resume here: https://goo.gl/2Yk3FS

Employee Spotlight

Eric Pestana, Account Coordinator

Eric joined the Karbo Com team in Aug. as an Account Coordinator, bringing experience in radio and a passion for technology. Eric earned his undergraduate degree from University of the Pacific and a masters in communications from USC. Eric recently celebrated his birthday and will be spending the holidays relaxing with family and friends.

Q: What is the best piece of career/PR advice you’ve received?

A: “It’s never too late to try something new.” Right out of college, I thought I knew exactly what I was going to do, and the order in which I was going to do it. But, when things didn’t quite go exactly the way I expected, I decided to snatch the opportunity to get my master’s degree. I had never foreseen myself pursuing the degree this early in life, or if I was even going to pursue it at all. Now, I wouldn’t change a thing — getting my master’s was one of the best decisions I’ve ever made.

Q: What recent tech trend do you find particularly fascinating?

A: The Internet of Things has grabbed my attention. Until recently, I’ve never really put a name to the internet-enabled devices that we’re seeing pop up everywhere, but I’m a huge fan of the possibilities of interconnected, data-driven smart tech — whether it’s at home or in industry.

Q: What is your least favorite word and why?

A: I have two: “epic” and “iconic.” Lately, I’ve seen these words used to death — folks tend to use “epic” as a replacement for “cool,” and “that’s iconic” as a replacement for “I’ve heard of that before.”

Q: Tell us something we wouldn’t know about you.

A: I have perfect pitch — if you were to play a single musical note, regardless of the note, I could name it in a few seconds or less.

Tech Tidbits

“The secret of getting ahead is getting started.” — Mark Twain, author

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