September 2015 Newsletter
Guess the Reporter
What reporter shared a birthday with the Apple iPhone 6S release date? (Clue: It was on Sept. 25)
Know the answer? Tweet us @karboco!
Karbo Com Highlights
We love our Giants! And we love our company outings even more. The Karbo Com team ventured just one block from our office to see the San Francisco Giants play the Cincinnati Reds at AT&T Park. Consider us a lucky charm. (We won.)
The Nexenta account team joined the company at VMworld 2015, held at the Moscone Center in San Francisco, Calif. Following VMworld, the team assisted Nexenta at their annual OpenSDx Summit. Pictured above is the account team with Pepper the Robot, the first humanoid to detect emotion.
Employee Spotlight
Karbo Com welcomes back Vice President, Margaret Pereira.
Pereira is a long-time PR pro with numerous corporate and product launches to her credit, and has achieved award-winning, highly successful results for start-ups and industry leaders. Pereira works with clients to tailor and execute strategic programs that achieve individual goals such as building strong market influencer connections in verticals including the channel, education, financial services, hospitals/medical, life sciences/pharma and retail industries; creating “larger than life” personas for newly established companies with big ideas; or developing a consistent visionary voice for industry leaders.
Over her career, Pereira has driven strategic communications programs at the following tech PR agencies: Racepoint Global, K/F Communications, The Hoffman Agency, and MCA, Inc. Her clients have included data storage companies HP’s Information Storage Group, Quantum and Springpath; data integration companies Composite Software and Silver Creek Systems (both acquired by Oracle); data center leader Equinix; Intel; enterprise software companies including Microfocus (inventor of COBOL) and FairCom; and networking companies Network Physics, Orbital Data (acquired by Citrix), Solarwinds and Talari Networks.
A former journalist for the Times Tribune, a daily newspaper in Palo Alto, Calif., Pereira has extensive experience in executive media training.
Q: What is the most misunderstood thing about PR?
A: That it happens in an instant. While PR thrives in today’s “everything in an instant” world, at its core, it’s still a process. The most effective and successful PR is when the many minuteman responses are grounded on an overarching strategy designed to change perceptions or create awareness over time versus instantly.
Q: What is the most outrageous client request you’ve ever received?
A: If I tell you, someone might get hurt, so I’d rather stay mum.
Q: Tell us something we wouldn’t know about you.
A: When I was four, my dad bought a used trumpet because he wanted to learn to play an instrument. After several evenings of frustrated attempts, he threw the trumpet down. I picked it up and tooted away. By the time I was seven, I was playing in our all city youth band. I was the only girl in the trumpet section, and possibly the youngest participant in the band. I quit playing the trumpet when I got braces. In those days, braces were a lot more draconian than they appear to be today!
Q: What was your childhood “dream job?”
A: From the time I was 10, I dreamed of working as a foreign correspondent. I feel really fortunate to have fulfilled this dream by writing for a daily newspaper, and traveling a lot with my husband and children!
Q: What is your biggest pet peeve?
A: Not sure this is the biggest, but one thing that always grates is when speakers use the adjective “good” when the sentence calls for the adverb “well.” Especially speakers in positions of authority, like my kids’ teachers!
Tech Tidbits
“If you are not embarrassed by the first version of your product, you’ve launched too late.” — Reid Hoffman, LinkedIn Co-founder and Venture Capitalist @reidhoffman
Deadline: November 6, 2015 | http://ow.ly/SPjfE
Deadline: November 6, 2015 | http://ow.ly/SPjgC
Published every year in April, TIME names the year’s 100 most influential people. Think you’ve left your mark on the world this year? Start pitching.
Follow TechCrunch on SnapChat
We followed their SnapChat stories closely this month for behind the scenes video of TechCrunch DISRUPT.
Client Highlights
Nexenta, the leader in Open source-driven Software-Defined storage, had a huge presence at VMworld 2015 in San Francisco earlier this month. Karbo Com coordinated press briefings with the technical team, populated a live Twitter feed, and generated buzz around new partnerships and solutions.
The agency also worked closely with the Nexenta team to prepare for and execute the company’s annual OpenSDx Summit, welcoming Jill Ellis, Head Coach of the U.S. Women’s Soccer Team, the FIFA World Cup Champions; Pepper Robot, the first humanoid to detect emotion; and Geoff Colvin, Senior Editor at Fortune Magazine and author of “Humans are Underrated” as keynote speakers in addition to more than 300 CEOs, CIOs, investors, government agencies and technology industry insiders.
VigLink, the leading platform for content-driven commerce, had an exciting month. September kicked off with VigLink attending Sovrn’s I-squared Publisher Summit in San Francisco and rewarding one lucky attendee with a new Apple watch. Karbo Com was there to not only flood Twitter with amazing takeaways from panelists but also to make sure every attendee participated in the opportunity to win the Apple watch giveaway.
The same day, VigLink released the results from Publisher Roundtable, a survey conducted in partnership with Sovrn Holdings and TapInfluence regarding the social media habits of online publishers. The study revealed valuable information on publisher behavior and content creators.
Karbo Com also worked with the company to announce VigLink’s global partnerships with France-based affiliate network Effinity and India-based affiliate network vCommission. The company’s international footprint now expands to over 700 advertisers and merchants abroad. On the helms of this announcement, VigLink CEO and Founder, Oliver Roup penned a feature in PerformanceIN detailing how brands can tap into influencer content.
Finally, VigLink celebrated two new additions to their team, Prakash Chandra and Craig McGlynn. Previously the Director of Display Advertising at eBay, Chandra joins VigLink as VP of Engineering. From Amazon as the Head of Content Publishers for the Amazon Associates Program, McGlynn joins VigLink as Entrepreneur in Residence. Both were featured in this weekend’s “Movers and Shakers” column in the San Francisco Chronicle.
