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Artificial Intelligence (AI) along with machine learning and predictive analytics has become the way for intensive customer-centric data that can increase sales, generate leads, and enhance customer satisfaction.

Big data, as the name suggests has become a key driver for enterprises to enhance their sustainability in a competitive business world. Every day the data is multiplied to a bigger number. Hence more data is stored every day than ever before, the need for more efficient, effective, and precise processes has grown too. Having this huge data is useful for businesses to have predictive analytics. …

Karen Kinsley

B2B Marketer, Email Marketing Expert

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