Startups are Big Business. Can Big Business Please Start Up?
BCG Digital Ventures
121

Great article Vanessa. I’ve seen these issues you speak about with the client I’m currently working with but I’ve also seen them begin the transition. The biggest sticking point I’ve experienced is with the investors still wanting to see immediate return which is hampering our ability to test new approaches. So although the CEO has come around to this way of thinking it’s the investors that need enlightening.

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