Only Three Things Ever Matter In Marketing And Here Is Why

Every business is different.
It is never about how many marketing tactics you know, but how often you apply them.
In every huge and small company, I’ve worked with, only three pieces matter. This Marketing Momentum formula predicts your business success.
- Your Brand Story
- Your Sales Process
- Your Internal Operations
Over 20 years across companies as different as ESPN, Delta, Fidelity, chiropractors, health coaches, NGO’s and even drug companies…it’s these three strategies that drive success not the myriad of tactics you are focusing on.
It’s way less do I have a TikTok account, weekly emails, a beautiful PowerPoint, Facebook lives and an offering bundle.
And way more simple than that.
In fact, in my experience marketing success relies on the answers to three types of questions:
Do I have brand momentum?
- Do I know what I want?
- Who I am?
- How to live it with customers and prospects?
Do I have sales momentum?
- Do I have a reputable and scalable framework for selling?
- Do I know my numbers?
Does my internal structure propel momentum?
- Does my team understand my vision?
- Do they understand their role?
- Do they feel like they are making progress as a team and individually?
In Fortune 500, I most often see companies fall into one of two camps: they don’t live their brand with customers (more talk than action) or don’t operationalize their brand with their team (confusion, spin and lack of efficiency)….
Small brands most often struggle with sales…because their story isn’t connecting, or their process isn’t converting.
By elevating each company, then using the framework in a way that works best for THEM, everyone succeeds.
- It’s why a home-based tax accountant saw a 40% lift in revenue after one meeting.
- It’s how a Fortune 500 improved efficiency via department collaboration (and removed nights and weekends culture)
- It’s why a nonprofit raised 50% more money in their annual drive.
My experience in over 20 years of agency work for some of the best brands in the entire world proved this theory over and over again. But the real challenge is that agencies, consulting firms, and management consultants get paid more when they help.
It creates an incentive for doing more, instead of doing less.
No business can make a change in every area at the same time. No company can afford endless consultants or agencies. And most importantly, improvement requires building on success rather than constant reinvention.
If your business is looking for growth, look at these three buckets and see where your greatest edge exists. Focus there until you’ve created a system that works.
Focused action is the base of the Marketing Momentum system and how we qualify who we help. If you can not identify your core problem, you won’t be able to solve it.
If you can identify where you need the most improvement, then we are happy to give you a free consultation on how we can help.
