Integrity Anyone? Oh Right — as in “Love and War “— an Acceptable Casualty.
Where is the integrity in any of this process. Hook ’em, reel ‘em in, keep ’em, never ever let them go. Reads like a bad country western hostage song.
Don’t appropriately notify them. Don’t give them a chance to decide for themselves whether they still want or need your service. Find a way to get their new updated card info. And hope they never check their credit card statements or get around to making a to-do list that includes cancelling you.
Brush this off as naive. But somewhere in your soul, you know this is gross.
How about just having a phenomenal service that really solves a problem for people, that they truly appreciate and would never think of canceling?