Why pushing will get you slaughtered in advertising; and pull is the future.
Darren Herman

To anyone who is paying attention, your points are self-evident and already in play as a marketing strategy. I guess this just shows how many agencies aren’t paying attention.

This quote pretty much says it all:

we are not seats or eyeballs or end users or consumers.
we are human beings and our reach exceeds your grasp. deal with it.

The more invasive marketing is, the higher the walls people will build to continue to deal with it on their own terms.

Great article.