How to speak to clients and get your ideas across the divide

As a creative, you are a thought leader, master of your craft, and expert on all things design. So why is it often so hard to communicate your ideas to your clients? Sometimes it can feel like you’re speaking a foreign language. What do you do when your carefully crafted deck just isn’t resonating?

Learn to speak their brand language

Above all, your clients want to feel special and understood — isn’t that what any of us truly wants? Delve in deep to your clients’ brand values. Make sure you are using their own terminology to discuss your ideas and frame your visuals. …