Godrej Properties hopes to provide differentiated customer experience using chatbots

Godrej Properties plans to implement chatbots over frameworks, atop which the inhouse teams can design the chatbots as per the requirement. Abhishek Raval speaks to Vineet Bhardwaj, Associate VP — IT, Godrej Properties

Vineet Bhardwaj, Associate VP — IT, Godrej Properties

The real estate industry is transforming at a rapid pace and witnessing a sharp decline in the average age of home buyers who are well-travelled and extremely tech-savvy. Thanks to easy home finance options and other socio-economic factors, home-buying is no longer an option for people who are above 40 years of age. A large amount of young and successful women home-buyers are also entering the market. The dynamics are really changing and this means an ever growing percentage of Gen Y buyers in the customer profiling matrix. This generation is extremely tech savvy and wants everything at their fingertips which makes it absolutely necessary for all brands to be available and connect with prospects at a time and place of their choice. Read More