Karina Daukaeva – Medium

Karina Daukaeva

Karina Daukaeva
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Karina Daukaeva

Storytelling, UX, and 6.5M subscribers — an example from the New York Times

This morning I woke up to a notification from the New York Times. Just like any other morning, I dismissed them (recently, the news that…

6 min readAug 11, 2020

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Storytelling, UX, and 6.5M subscribers — an example from the New York Times

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Karina Daukaeva
in
Karina Daukaeva

Layoffs at Airbnb: executing workforce reductions with brand and culture integrity

When your company’s brand and culture align, the two inform and guide each other. In the case of Airbnb, people and belonging are the…

5 min readMay 11, 2020

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Karina Daukaeva

Culture is not ping pong tournaments

…neither is it nap rooms, free beer Fridays, Sunday morning team hikes, corporate retreats, or free lunches. Culture is not working from…

6 min readMay 4, 2020

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Culture is not ping pong tournaments

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Karina Daukaeva
in
Karina Daukaeva

What good could we do with a $100k grant?

A story about bringing together innovators to create a sustainable future for all.

4 min readMar 12, 2020

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What good could we do with a $100k grant?

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Karina Daukaeva
in
Karina Daukaeva

The real difference between junior and senior designers

Or how to fast-track to a senior level

9 min readNov 21, 2019

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The real difference between junior and senior designers

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Karina Daukaeva
in
Karina Daukaeva

Step-by-step guide to getting a job in the design industry. Part 1 — Portfolios.

There are over 3000 design jobs in Canada with Toronto and Vancouver listing almost 1000 and 500 jobs, respectively. Every 3 months there…

10 min readJul 9, 2019

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Step-by-step guide to getting a job in the design industry. Part 1 — Portfolios.

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Karina Daukaeva
in
Karina Daukaeva

List of resources to help you get into UX & UI Design

As a former instructor at RED Academy, I had people constantly ask me how to prepare for the career in UX/UI Design. Getting formal…

5 min readFeb 28, 2017

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List of resources to help you get into UX & UI Design

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Karina Daukaeva
in
Karina Daukaeva

Becoming a product designer: what you should know and be able to do

I used to be labeled a unicorn. Now it’s just called product designer. Here is how you transition from UX to product design.

7 min readJan 7, 2017

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Becoming a product designer: what you should know and be able to do

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Karina Daukaeva
in
Karina Daukaeva

Interview with Gautam Lohia, Partner at Apply Digital

3 min readNov 16, 2016

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Interview with Gautam Lohia, Partner at Apply Digital

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Karina Daukaeva
in
Karina Daukaeva

Interview with Scott Michaels, Chief Strategist at Apply Digital

5 min readNov 1, 2016

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Interview with Scott Michaels, Chief Strategist at Apply Digital

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Karina Daukaeva

Karina Daukaeva

UX / UI / Product / E-commerce / MVT Testing / Culture transformation / Coaching. Currently UX Director at autoTrader.ca. Co-founder of Hyperminds.io.

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