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Karina Potikha
Karina Potikha

Karina Potikha

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From The Difference Between A Communication Strategy And Plan, And Why You Need Both by Mynhardt van Pletsen

When comparing a strategy and a plan, we see that our strategy helps us understand what it is we want to do, and our plan lays out how we will practically go about doing it.

From The Difference Between A Communication Strategy And Plan, And Why You Need Both by Mynhardt van Pletsen

It includes statements of intent, is purposefully unspecific, and speaks to the overall direction.

From The Difference Between A Communication Strategy And Plan, And Why You Need Both by Mynhardt van Pletsen

A communication strategy is a solution to move from where you are now to where you want to be — or put another way, it is what you want to happen to achieve a specific end. A strategy is a type…