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When comparing a strategy and a plan, we see that our strategy helps us understand what it is we want to do, and our plan lays out how we will practically go about doing it.
It includes statements of intent, is purposefully unspecific, and speaks to the overall direction.
A communication strategy is a solution to move from where you are now to where you want to be — or put another way, it is what you want to happen to achieve a specific end. A strategy is a type…