TUKANGKU: Google Ads (SEM)

  1. MEDIA PLAN AND CAMPAIGN STRUCTURE
  • TUKANGKU — Jasa Tukang
  • TUKANGKU — Reparasi Rumah
Delivered KPI of SEM Campaign
Planned KPI VS Delivered KPI
Performance for Each Ad Group
  • Region Allocation
  • Age Distribution
  • Top Keywords
  • Device Distribution
  • The SEM campaign achieved the targeted Clicks, CPC, and CTR. Furthermore, based on the data, the delivered CPC and CTR exceeded the KPI target and the avg. CPC did not exceed the CPC bid limit. As for Impression, the ads didn’t achieve the planned KPI Target, which could be caused by uncompetitive campaign budget bid strategy. Therefore, for the next campaign, it is recommended to increase the ads CPC bid limit to Rp 1000 or utilize more aggressive bid strategy in order to ramping up impression rates, clicks, as well as CTR.
  • Most of the campaign audiences are from West Java, Bandung, and Jakarta. Thus, for next campaign, the campaign could focus more on audiences which located in West Java, Bandung, and Jakarta.
  • From the data, both Ad groups most audience are from age range 25–34 years old and 35–44 years old. the campaign should focus on age range 25–34 and 35–44 years old as main target audience for next campaign.
  • The 3 most contributed keywords for TUKANGKU — Jasa Tukang ad group were jasa tukang, jasa tukang bangunan and [tukangku]. TUKANGKU — Reparasi Rumah top 3 keywords were tukang renovasi, rumah listrik, and reparasi atap. it Is recommended for the next campaign to focus on optimizing the keywords based on the top 3 keywords from the respective ad groups, since the particular keywords proved to be traffic attractor for the campaign.
  • The mobile phone hold significant majority as the audience’s device in accessing the ads. Therefore, for the next campaign, it should focus on solely targeting the mobile phone and computer as preferred devices target, and deleting tablet from the device target list.

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