…g groups, I use the framework above to help them craft a customer-centric narrative, as Cancel has. But that’s just the first step.
So you must present evidence of your ability to deliver happily-ever-after. The best evidence is stories about people—told in their own voices—who say you helped reach the Promised Land:
… if you’ve laid out the story perfectly, audiences will be skeptical. As they should be, since your Promised Land is by definition difficult to reach!