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k. geminiano
k. geminiano

k. geminiano

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From Let’s Talk About How to Build a Brand by Felicia C. Sullivan

…can (and absolutely should) have this kind of bio, but it should be the antecedent to the customer. You (the business owner) serve as the back-up dancer for your customer, Beyoncé.

From Let’s Talk About How to Build a Brand by Felicia C. Sullivan

If you market to everyone, you’re marketing to no one.

From Let’s Talk About How to Build a Brand by Felicia C. Sullivan

Remember, your customer isn’t the entire world. You’re going after groups, or “segments,” of people. Otherwise, your marketing will be diluted, generic, and dull. For example, let’s say you have a business that sells bespoke high-end suits for men online. You wo…

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The Bored Sex

The Atlantic

When You Attempt to Force an Outcome, the Universe Will Resist

Brianna Wiest

How To Digest Books Above Your “Level” And Increase Your Intelligence

Ryan Holiday