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AI may never be able to understand the full spectrum of human emotions, but it surely understands performance and that’s the most straightforward fact of a tool that sometimes feels unnecessarily hard to understand.

For a moment lets imagine marketers are superheroes, much like Batman, Superman and Wonder Woman, but what do they all have in common? Good sidekicks. It may be someone well know, like Robin or Batgirl, or more lowkey like Superboy and Wonder Girl. …


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When mass media was invented, increasing its levels of personalization always seemed like an enormous task. How can you speak more directly to an audience of millions when they have no apparent similarities other than the fact that they decided to see or listen to the same show? In this context, it comes as no surprise that AI and machine learning have captured the attention of the marketing industry as a whole… since they’re able to predict behaviors and give personalized recommendations.

AI-powered apps can be integrated into any brand’s strategy and help personalize its consumer interaction by learning from…


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Increasing your Google and Facebook Ads conversions with Artificial Intelligence closer than ever thanks to Adext AI. But if you’re here, you probably already know this… still, lets recap:

Adext AI a tool that finds the best parameters for any ad, intelligently managing and optimizing your demographic segments and your budget on different platforms. Its final goal? To give you more time to dedicate to the creative and strategic aspects of your campaigns.

Now, in this article we’ll go into detail about what kind of ads does Adext AI can work within both, Facebook and Google Ads. So, let’s start:

Facebook


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When the average enterprise is using about 91 marketing ad tech services in its toolbox and still not getting the results they want, doesn’t it seems like the time for a change

With such a sizeable investment in technology, the fact that around 41% of marketers say they do not have the technology they need to grow their business feels, and seems, like a bad joke. How could they possibly need even more tools? Simple, because they are not using the right ones.

Marketers are banking on technology, a lot, but they are forgetting that sometimes less is more, and…


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The most advanced marketers all share one huge difference that sets them apart from the crowd. It’s one thing that makes their campaigns 10 times more effective and gets them a higher ROI from the same tools, and it’s not just their creative concepts. They usually have a very clear idea of the necessary steps they must go through to cover their bases and create truly engaging Facebook Ads campaigns.

To get great results on your campaigns, optimization is the key for “lower ad costs” since there’s no way you’ll ever reach better audiences and lower your Cost-Per-Acquisition without breaking…


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As you probably are quite aware, the Cost-Per-Acquisition (CPA) comprises the overall advertising investment any brand has incurred, either by placing an ad on networks such as Google or Facebook or through more traditional methods in order to acquire new customers. This in itself makes this metric the single most important metric in any campaign.

Therefore, making sure this metric is getting you the best possible results becomes a critical step in any strategy. …


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From the classic big assembly machinery to supercomputers with incredible operating systems all the way down to human-like robots, developments of this century have changed our lives in an unmeasurable way and, judging by the rate of these developments, it’s safe to say we’ve only seen the beginning.

Smart machines that may serve (or destroy) humanity are as old as Samuel Butler’s 1872 novel Erewhon and as recent as last week’s episode of Westword. …


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Digital advertising always seems like something so old, yet so new. Something that kickstarted a new era but, at the same time, “has always been there” in the eyes of many.

But looking back at how this, actually quite recent, industry has evolved over the last (almost) 25 years, and how it went from nothing to a $220.38 Billion worth field I can’t help but think about it as the periods of time that defined humanity… but in a nutshell.

Karla Alejandra

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