Karl FiltnessinFiltness FactoryWhat is a brand? It’s your business strategy from your customers perspectiveAs a company, you are creating value in someway, whether it is a product of service. You have a plan on how you are going to create this…Jun 1, 2018Jun 1, 2018
Karl FiltnessinFiltness FactoryHow to run a Marketing Strategy SprintIn the previous blog post, I presented the canvas that the sprint is based on. Here are the instructions.Feb 16, 201810Feb 16, 201810
Karl FiltnessinFiltness FactoryIntroducing the Marketing Strategy SprintA Design Sprint inspired method on how to understand your customers and plan your marketing.Feb 16, 2018Feb 16, 2018
Karl FiltnessinFiltness FactoryLean Canvas markkinoinnin tukenaEnsimmäiset kaksi viikkoa on nyt menestyksellisesti takana uudessa roolissa ja meno on ollut vauhdikasta. Parasta on ollut itsensä…Nov 27, 2017Nov 27, 2017
Karl FiltnessinFiltness FactoryUusi työ, uudet haasteet, uusia mahdollisuuksiaTyöpaikka meni vaihtoon ja uudet hommat kutsuvat — aloitin MEOMin markkinointijohtajana. Päätös hypätä pörssiyhtiöstä start-uppiin oli…Nov 20, 2017Nov 20, 2017
Karl FiltnessinFiltness FactoryBecome lazier not busierUse your brain first and fingers second. To become more productive, think before you act.Jan 17, 2017Jan 17, 2017
Karl FiltnessinFiltness FactoryExperience enormous emotions to express eloquentlyI’ve been an entrepreneur, so I know what an emotional rollercoaster is. The other way to experience it, is by being an avid fan of a sport…Jan 5, 2017Jan 5, 2017
Karl FiltnessinFiltness FactoryAI will destroy our income and our reason to liveHumanity will be demolished, but not by machines. We’ll do it ourselves.Dec 9, 20161Dec 9, 20161
Karl FiltnessinFiltness FactoryB2B marketing trends for 2017Is it hot or not isn’t the question. The answer is will it impact your business or not is.Nov 24, 20161Nov 24, 20161
Karl FiltnessinFiltness FactoryForget about building a global brand — focus on perceived brandityEvery marketer dreams of building a recognised brand, preferably a global household name. It’s in our DNA. But it is a trap!Nov 16, 2016Nov 16, 2016