Karl Filtness – Medium

Karl Filtness

Karl Filtness
in
Filtness Factory

What is a brand? It’s your business strategy from your customers perspective

As a company, you are creating value in someway, whether it is a product of service. You have a plan on how you are going to create this…

Jun 1, 2018

Jun 1, 2018

Karl Filtness
in
Filtness Factory

How to run a Marketing Strategy Sprint

In the previous blog post, I presented the canvas that the sprint is based on. Here are the instructions.

Feb 16, 2018

How to run a Marketing Strategy Sprint

Feb 16, 2018

Karl Filtness
in
Filtness Factory

Introducing the Marketing Strategy Sprint

A Design Sprint inspired method on how to understand your customers and plan your marketing.

Feb 16, 2018

Introducing the Marketing Strategy Sprint

Feb 16, 2018

Karl Filtness
in
Filtness Factory

Lean Canvas markkinoinnin tukena

Ensimmäiset kaksi viikkoa on nyt menestyksellisesti takana uudessa roolissa ja meno on ollut vauhdikasta. Parasta on ollut itsensä…

Nov 27, 2017

Lean Canvas markkinoinnin tukena

Nov 27, 2017

Karl Filtness
in
Filtness Factory

Uusi työ, uudet haasteet, uusia mahdollisuuksia

Työpaikka meni vaihtoon ja uudet hommat kutsuvat — aloitin MEOMin markkinointijohtajana. Päätös hypätä pörssiyhtiöstä start-uppiin oli…

Nov 20, 2017

Uusi työ, uudet haasteet, uusia mahdollisuuksia

Nov 20, 2017

Karl Filtness
in
Filtness Factory

Become lazier not busier

Use your brain first and fingers second. To become more productive, think before you act.

Jan 17, 2017

Become lazier not busier

Jan 17, 2017

Karl Filtness
in
Filtness Factory

Experience enormous emotions to express eloquently

I’ve been an entrepreneur, so I know what an emotional rollercoaster is. The other way to experience it, is by being an avid fan of a sport…

Jan 5, 2017

Experience enormous emotions to express eloquently

Jan 5, 2017

Karl Filtness
in
Filtness Factory

AI will destroy our income and our reason to live

Humanity will be demolished, but not by machines. We’ll do it ourselves.

Dec 9, 2016

AI will destroy our income and our reason to live

Dec 9, 2016

Karl Filtness
in
Filtness Factory

B2B marketing trends for 2017

Is it hot or not isn’t the question. The answer is will it impact your business or not is.

Nov 24, 2016

B2B marketing trends for 2017

Nov 24, 2016

Karl Filtness
in
Filtness Factory

Forget about building a global brand — focus on perceived brandity

Every marketer dreams of building a recognised brand, preferably a global household name. It’s in our DNA. But it is a trap!

Nov 16, 2016

Nov 16, 2016

Karl Filtness

Karl Filtness

Building and growing products from idea to P/MF. My superpower is converting complex concepts and theories into simple and understandable forms.

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