Karl Johnson
5 min readMar 15, 2016

Top 7 Reasons to Outsource Post-production Work of Your Photographs!

If you are a photographer then you know 1 or 2 photo editing software like Photoshop. If you were a photographer during film and darkroom era, you would have known the darkroom techniques. In this digital era, darkroom processes are replaced by computers and software. Now all photographers need to do post-production work using Photoshop. If you are doing model photography, product photography, or if you are shooting for advertising and marketing purposes, you need the retouching and post-processing works more. Virtually every kind of photographs needs one or the other kind of editing.

It’s okay that a photographer need post-processing works done for his photographs. But the question is whether he should do all the retouching by himself or should he hire a graphic design firm to do the photo manipulation work for him? Here I have outlined some of the reasons why a professional photographer should go for outsourcing option for the services required after actual shooting.

1. Post-production Works are Time Consuming

Post production works are time consuming

Photography post processing work is a tedious and time consuming job. Very often, photo retouching and other image manipulation work takes more time, than to arrange everything and to shoot. As a busy photography professional, time is the thing that is scarce for you. Because, time is money. The more you do photography the more money you can earn. Compared to image editing, photography will generate more revenue for you. So if you outsource for your post-production works, it will cost less compared to the revenue you can earn with the time you save.

2. Outsourcing for Photo Editing Helps in Meeting Delivery Deadlines

If you are a busy photography professional, you will have more photos to be edited. Generally, you do the photo editing works whenever you find some time from your busy schedule. As you have deadlines to deliver the photos to your clients. You are constantly in pressure to meet your commitments. Because you do not want to lose your existing customer. It is far easier to keep a customer than to make a new one. In this situation you should opt for the outsourcing for your photo editing.

3. Time Saved Can be Utilized for Business Promotion

By employing an outsourced graphic design company, the time you save can be utilized in more important work like marketing. If you want to retain your position in the market and if you want to expand your business, you got to do marketing regularly. If you have time, you will be able to reply to the emails and other types of communication. It is very common that a busy professional normally have a pile of emails waiting to be replied. We know that communication is very important to any business.

4. Some Image Manipulation Work Requires Special Skills

Some image editing requires new and special skills, which you may not be fluent with. If you want to learn and then do the editing, you may not find enough time to learn. Sometimes uncommon and creative techniques of image manipulation may not be instantly available on the internet or books. If your client asks for something creative you will need more time than a common image editing work. An experienced photo editing firm can provide the solution promptly.

5. E-commerce Websites Require Special Techniques for Their Product Photos

Sample of some images before and after edited

E-commerce business is increasing rapidly. As a result, the need for proper pictures to display on web stores are increasing rapidly. One example is, displaying various colors of the same product from one picture. This technique helps in keeping the same angle, exposure and other aspects of photography for the every variation of color of the same product. This is just one example, however, e-commerce web stores require more innovative and new techniques of displaying product pictures.

6.A Person Can Be More Creative if He Focuses on a Specific Job

Photographers are more knowledgeable, fluent, and creative in their job of photography. If he has to shift his attention from one subject area to another, creativity and productivity can be decreased in both the area of work. On the other hand, if a person concentrates on one subject he will be able to deliver high quality outputs. As a photographer you should concentrate on your main work as much as possible. If you can do this, your reputation and business should be increased, without any doubt.

7. It is Very Important to Spend Time with The Family

It’s Family Time

Spending some time with the family is very important. It increases family bonding. Release pressure gained from the job. It is beneficial for both the family and job. Passing some quality time with the family makes a person more happy and relaxed. Which in turn energizes a person, and raises the creativity and quality of his works.

Conclusion

Outsourcing is beneficial and cost-effective. You have to consider some aspects while choosing an outsourcing firm. You should choose an experienced firm for your post-processing work. An experienced company generally has more experienced personnel who can provide you high quality services with competitive price. A reputed company will be able to ensure on time delivery. So go for a reputed graphic design company for your photo editing works. That’s all for today… see you again…

Karl Johnson

Senior Graphic Designer and Online Marketer at Color Experts International. Love to read and write.