There’s something that’s really been bothering me a lot lately as I’ve been thinking about the state of digital marketing more broadly, and it’s the number of times I encounter a sentiment that goes something like “it’s important to know the audience!”
I think the reason this bothers me so much, is that if you press someone on what they mean when they say this, they’ll often have a very complex set of perspectives to share with you. They might say something like “well, is this document being produced for an educated reader?” “Is this for a general audience?”
I’ve really loved Apple’s Screen Time feature. It’s got me paying more attention to what I’m doing and being a little more intentional with the way I use some of the different apps I’ve come to rely on. One thing it’s taught me is that I spend way too much time on Quora.
I wrote up an answer to a question earlier today about buying Instagram ads that didn’t target your followers and it got me thinking about something I’ve noticed a lot over the course of the last year.
A lot of really smart people still buy Instagram ads…
They say that every major industry has a player who works for more than the good of their bottom line. Large players that have achieved scale, the saying goes, have a responsibility to grow by nurturing the industry backdrop against which they have come to prominence.
As we had a few hours of intermittent Facebook outages this morning, I’ve had a bit of time to step back and reflect on what something like this standard might look like in a morally ambiguous space like Marketing.
I thought a little about the growing outrage over Dove’s most recent misstep in its…
“He would peek into the curtained windows, or, climbing upon the roof, peer down the black depths of the chimney in vain endeavor to solve the unknown wonders that lay within those strong walls.” Edward Rice Burroughs, Tarzan of the Apes
I never quite had the sort of undergraduate experience of which great stories of studious behavior might be told. In fact, of all the metrics one might use to evaluate the success of failure of a course of study, there is really only one that I found worth remembering. …
I’ve loved Facebook’s On This Day tool ever since Jonathan Gheller told us all that it existed.
If you’re having one of those days like I am where you feel the urge to have nostalgia about the techniques facilitating nostalgia, you’re more than welcome to start with the announce here and work your way back. There’s also Jillian D'Onfro ‘s delightful look at the way the widget works. aaand I’d be remiss if I didn’t also mention Christine Lariviere for her exquisitely wonky dive on nostalgia.
This morning, as I was taking my first glance through my feed I was…
I want to show you one of my favorite pieces of local content I saw this week.
over the past few weeks, I’ve noticed a handful of questions about which metrics are worth paying attention to in the Facebook Ads reports console.
I think there’s a good reason for this: unless you know what you’re looking for, you’re likely to spend quite a bit of time fishing around for something that can help to illuminate the impact your work is having.
It’s easy to get distracted by metrics that have little to do with your objective. It’s also quite possible to drown yourself in more information than you will ever be able to reasonably parse.
One of the things I’ve always found particularly curious is just how many communications professionals find the process of keeping up with an evolving network completely overwhelming.
This always struck me as surprising because the larger social networks publish detailed records about everything that they change, when they change it and what they’re hoping to accomplish in the transition.
It’s easy to not pay attention to this content, because it’s largely pitched towards technically minded users — making it difficult for “non-technical” people to consume.
The trouble with this is, of course, that digital marketing is a technical activity. To…
One of my favorite parts of what I do is getting to answer questions.
I get questions from content creators about infrastructure and getting to the “next level.” I get questions from recruiters looking for help writing role announcements that can attract high-quality technical talent during a time when the landscape is shifting. I get questions from businesses about how to best navigate the complexity of a digital transformation.
But there are some questions, I’ve never quite grown comfortable with enough to “expect.” One such question: “what marketing do you like?”
The trouble with a question like that, is that…
I'm a person who does things, on occasion.