There’s something that’s really been bothering me a lot lately as I’ve been thinking about the state of digital marketing more broadly, and it’s the number of times I encounter a sentiment that goes something like “it’s important to know the audience!”

I think the reason this bothers me so much, is that if you press someone on what they mean when they say this, they’ll often have a very complex set of perspectives to share with you. They might say something like “well, is this document being produced for an educated reader?” “Is this for a general audience?”

If…

karl taylor

I'm a person who does things, on occasion.

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