If only we had the power as advertisers to just flip that switch. The truth is, the network’s less important than the audience, and Facebook’s ability to find segments of people is to this day unmatched. There’s just some segments you can’t find anywhere else online — and even fewer non-scammy places that make positioning a message attractive.

Have you been paying attention to some of the changes they’re making to increase time on platform, Joseph Ratliff? It seems to me that we’re returning to an era of walled gardens, which…I have mixed feelings about. It would be interesting to hear your perspective as a researcher!