it’s hard in an era for “different for the sake of different” to notice these things, but fwiw, we all recommend it because it’s a gold standard for a number of rather new techniques for thinking about audiences.
facebook tried to fix this a little bit with their blueprint offering they built with pearson. I’m not crazy about how the thing turned out but hey it happened.
I think one of the easiest (or best) eras of Facebook explaining Facebook was when they launched the Graph Search feature a few years back. just one quick example.
some of this stuff can make that a lot easier to pick up.