we have to remember what i am explaining is good if you have limited time or work within an agency where designers can access assets and templates
Presenting Your Brand Ideas Professionally
Matt Cooper

I’ve found this is almost always good advice, and if you’re stuck working somewhere that doesn’t hold to this practice, it may be worth your time to dust off a few presentation tech tools and learn how to design a template you’ll use.

if you walk that path, try to remember to fight the temptation to do your work in InDesign. there’s a balance here between edibility/functionality and “getting things done,” that’s very different from the production (and for that matter consumption) of other design assets.

having the ability to quickly put your work into a standardized template is such a great way of keeping the more spaciously vague client criticisms contained.

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