Jul 23, 2017 · 1 min read
Hi Mike. Interesting article series. I often hear about NPS and it is a mystery to me too. Based on your experience, would it make more sense just to ask a 2 point scale like yes or no rather than the 10 point scale?
I agree that the in between numbers (5–8) can be difficult to answer for a participant but also intriguing for a researcher.
All I am saying is what’s a more efficient and practical approach?
