Monetizing a podcast: Sponsorship

Karly Nimmo
Nov 2 · 2 min read

The pinnacle of ‘success’ as a podcaster is sponsorship. I believe sponsorship to be a flawed and misunderstood form of monetization. The industry standard rates are quite pathetic.

Depending on whether you drop sponsorship mid-roll (midway through your show), pre-roll (upfront in the beginning) or end-roll (after you wrap up) you’re looking at somewhere between $10–30 a spot per 1000 downloads. Now these…

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Karly Nimmo

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Karly Nimmo is a voice over artist, podcaster and guide. She has worked with over 250 podcasters through Radcasters and produces rocking shows for corporates.

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