Monetizing a podcast: Sponsorship
Nov 2 · 2 min read

The pinnacle of ‘success’ as a podcaster is sponsorship. I believe sponsorship to be a flawed and misunderstood form of monetization. The industry standard rates are quite pathetic.
Depending on whether you drop sponsorship mid-roll (midway through your show), pre-roll (upfront in the beginning) or end-roll (after you wrap up) you’re looking at somewhere between $10–30 a spot per 1000 downloads. Now these…

