How Technology Transformed the Guest Experience at McDonald’s
McDonald’s is undoubtedly the world’s leading quick-service restaurant brand. It’s a restaurant that has achieved great heights by not simply standing still and responding to changing consumer needs. And in the field of technology, it is certainly leading the way.
From the My McD’s app and Self-Order Kiosks, to allowing customers to enjoy their McDonald’s favourites at home with McDelivery and its innovative POS system, over the last five years, the global brand has been busy transforming the customer experience in more ways than one.
Recently I spoke with VP and Chief Technology Officer at McDonald’s in Canada, Lara Skripitsky on the sidelines of Elevate Tech Fest in Toronto. Making it easier with customers to connect with the quick-service restaurant has been a priority for her and her team and has involved a multi-level approach. According to Lara:
“McDonald’s is committed to bringing a better, modern restaurant experience to its guests. Technology is ultimately at the forefront of that commitment because it is allowing the guests to choose how they interact with McDonald’s, when they interact with McDonald’s, and where they interact with McDonald’s.”
