McDonald’s recently introduced self-service kiosks

McDonald’s is undoubtedly the world’s leading quick-service restaurant brand. It’s a restaurant that has achieved great heights by not simply standing still and responding to changing consumer needs. And in the field of technology, it is certainly leading the way.

From the My McD’s app and Self-Order Kiosks, to allowing customers to enjoy their McDonald’s favourites at home with McDelivery and its innovative POS system, over the last five years, the global brand has been busy transforming the customer experience in more ways than one.

Recently I spoke with VP and Chief Technology Officer at McDonald’s in Canada, Lara Skripitsky…


Posted on August 28, 2019 by Food Hulk

Generational marketing, particularly over the last couple of decades, has been vital to businesses and advertisers. The focus has been on millennials during this time, that is, those born between 1980 and about 1995. There are, however, other newer generations coming through.

Many people who belong to Generation Z, those born between 1995 and 2012, are now in their twenties and have grown up not really knowing a world without computers, smartphones or anything to do with the online world.

While Millennials still seem to attract all the attention when it comes…


Generational marketing, particularly over the last couple of decades, has been vital to businesses and advertisers. The focus has been on millennials during this time, that is, those born between 1980 and about 1995. There are, however, other newer generations coming through.

Many people who belong to Generation Z, those born between 1995 and 2012, are now in their twenties and have grown up not really knowing a world without computers, smartphones or anything to do with the online world.

While Millennials still seem to attract all the attention when it comes to marketing, moving beyond this demographic and focusing…


With Facebook reporting that their new robots had to be shut down because they started to talk in a new language, suspicion is on the increase that AI is taking over

doing many of the jobs that we took for granted just a few decades ago.

With Facebook reporting that their new robots had to be shut down because they started to talk in a new language, suspicion is on the increase that AI is taking over.

The Rise of the Machine

Walk into any factory today and you’ll find a huge amount of automation. Highly specialised robotic devices are…


Photo Credit : CB Insights,

It’s not just about easing yourself into a particular eco-system and pressing the ignition button. For every successful entrepreneur who makes it big there are literally thousands who have fallen by the wayside. India may well be a growing hub of innovation and enterprise but that doesn’t mean it’s rising number of entrepreneurs are guaranteed success. There are some pretty significant reasons why you may be going to fail the moment you decide to start your business.

Ogilvy’s 4 E’s state that the most important aspects of creating a good business are:

  • Experience: You need…

Artificial intelligence is developing increasingly rapidly and is now beginning to impact practically every part of our lives

Photo Credit : Shutterstock,

Things have changed for marketing over the last 20 years. The idea of the big ad campaign and its hold on the consciousness of the consumer has given way to more nuanced approaches. These have more to do with understanding cognitive intelligence and delivering solutions using artificial intelligence than broad brand concepts. A better customer experience matters, particularly in the online, digital world. Big visions don’t. The change has partly happened because of developments in technology. It also…


One group that is now extremely important to brands are millennials, those born between the early 1980s and the turn of the century

Photo Credit : Shutterstock,

Demographics have become increasingly important in marketing, especially with the growth of better segmenting algorithms and plenty of big data to draw on that can help mould effective strategies.One group that is now extremely important to brands are millennials, those born between the early 1980s and the turn of the century. In fact, they’ve changed the way we marketers look at customers and delivered something of a marketing revolution. …


One group that is now extremely important to brands are millennials, those born between the early 1980s and the turn of the century

Photo Credit : Shutterstock,

Demographics have become increasingly important in marketing, especially with the growth of better segmenting algorithms and plenty of big data to draw on that can help mould effective strategies.One group that is now extremely important to brands are millennials, those born between the early 1980s and the turn of the century. In fact, they’ve changed the way we marketers look at customers and delivered something of a marketing revolution. …


AIRPORTS ARE busy places. Not only do administrators want to make sure that the experience is comfortable and runs efficiently for their passengers, visitors themselves want to make the most of the time they are waiting for a flight. There are a host of opportunities available through new tech that can boost engagement between customers and providers and the future will see this being used to ever greater degrees for the benefit of both parties. Millions of people fly each year and they spend on average a couple of hours checking in and waiting for their flight. That doesn’t include…


Beacons have a number of practical applications. Essentially they provide a way of interacting with customers who are close by and can be used to not only enhance experience but also increase revenue by pushing relevant notifications and current offers. Initially tried out in the retail industry but now making an impact everywhere from cinemas and museums to fun parks and hotels, beacons have been able to overcome problems suffered by other technology, including GPS, such as poor or intermittent reception and granularity.

How Businesses Use Beacons

The key to beacons is micro-location that can provide a more exact location…

Kartikey Bhargava

AKA www.TheMarketingFella.com, Marketing Strategist, Digital Dreamer, Web 3.0 Crawler, Ex Celebrity Agent, Ex Ad Guy, Living At The Speed of Light

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