Agree with this 100%. This is the same thing AOL, Prodigy/Compuserve, GeoCities, and Yahoo tried to do before Farcebook. Where are they now?
Don’t worry. Facebroke will either wise up or find itself suddenly on the wrong side of history like the others. I hear more and more people saying they’ve dumped the service for these exact reasons. When it starts snowballing it will be over quick.