Oh,hey, this is interesting. This is something that we at Dabble Lab have been preaching non stop, starting with this post.
If you are launching a startup, your time is wasted if you need to learn coding from zero. It is great to have an understanding of how development should work, but you do not have to be a developer yourself, but rather a manager of technology. Let someone who knows and loves coding code, but you, the non technical partner, should market and sell, and talk to the potential customers. Your business will not grow just because you rolled out an extra feature.