Kasia FloodThe Toddler Test: Can your marketing content pass it?How do you attract and maintain consumer focus amongst record levels of competition, content and distractions? Ive discovered four…Jul 11Jul 11
Kasia FloodSeven Deadly Brand Guide SinsAvoid (and solve!) these common brand guide weaknessesMay 23May 23
Kasia FloodThe 6C “Story-First” Framework for Crafting Engaging ExperiencesWith over a decade in both design and content worlds, I took a look at how my most successful initiatives were composed…May 15May 15
Kasia FloodWinning the War for AttentionFour key marketing tactics I’ve learned… raising a toddler.May 1May 1
Kasia FloodThe Top 8 Lessons from a Decade of MarketingThe most significant changes in thinking around marketing strategy and design following a milestone anniversary.Feb 9Feb 9
Kasia FloodRejecting the Content-First ApproachHere’s a look at its 3 key flaws and how to overcome them…Jan 5, 2023Jan 5, 2023