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How we ran a virtual workshop to help a local startup pivot.

Time to adapt

In the last month, running a business that depends on movement of goods and on human contact has become a real challenge. Many companies reliant on logistics and operations have hard times in the current crisis, induced by COVID-19. It’s hard to argue who’s been most severely impacted by the lockdown we’re living through in the most part of Europe. In our home-town Berlin, we can easily observe a change that local restaurants, bars, hotels have to adhere to. …


How product brands have been changing, and why they need to prioritise experience strategy.

There is a challenge to achieve consensus on what it means for a brand to be product-driven. What do we talk about when we talk about product driven brands? In the twentieth century the answer would have been surely distinct from what it may be today. After all, both building and selling products was associated with operations rather different from the ones common for today’s businesses.

“With great products come great customers”.

That belief used to lead businesses, together with their R&D and marketing departments. And up until recently, that could mostly be considered true. Products were developed and regularly…


Five Ways to Manage for Creativity

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Illustration by Not Flipper

Creativity in today’s digitally driven organisations is often misunderstood. For designers working in a start-up, people tend to assume that creative output is a daily reality. On the other hand, working as a designer for a large corporation it is assumed that creativity is either taken for granted, or curbed entirely. In fact, neither assumption is entirely accurate as creative output depends less on the size and maturity of the company, and more on the working culture and style of leadership. Creative leaders are those who focus on creating an environment that promotes innovative thinking and an open dialogue of…


As designers, we need to break from our language of “users” and “consumers” to truly serve people.

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Illustration by Shao Fujita

In the last ten years, with the development and popularisation of Design Thinking, in wider business context we fully adopted the term “user experience” (It was Donald Norman, a user experience architect, who coined the term and brought it to a wider audience: Uxdesign.com, “UX Design Defined”, 16/08/2010 http://uxdesign.com/ux-defined) to finally shift our focus from customers or consumers to users.

I started working in the field of human-centric design not more than 5 years ago as a trend forecaster and sociologist. I’ve never actively used the term UX to describe what I do. It wasn’t a strategic decision, but it…


Inclusivity tops this season’s visual and fashion trends

In recent years, there has been a growth of unfiltered campaigns in the fashion and beauty industries, as an increasing number of brands value a “no-makeup look” over photoshopped models and edited imagery. As more people demand realistic imagery, the market is finally seeing beauty in imperfection and continues to be inspired by this movement. Following the lead of the new generation of consumers, brands have started to combat the still dominant, traditional standards of beauty. Though it may seem absurd, some publishers have even committed to supporting true reflections of reality. …

Kasia Luczak

design & experience strategist, currently @ DAYONE, www.kasialuczak.com

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