Media Consumption in Kenya
In a recent survey by the World Federation of Advertisers (WFA), the key challenges that all brands face in Africa include the lack of reliable data, including media consumption and retail performance.
SOKO Insight conducted a Media Consumption Habits Study between September 14th and 25th, 2015 in Kenya in an attempt to understand the landscape and especially the place that Internet plays in how Africans access news and information.
Here are couple of results and insights:
Kenyans enjoy watching / reading the news — 38.6% of respondents said they enjoy watching the news. Only 7% said they don’t enjoy the news.
TV is still the leading medium for accessing news with close to 60% of respondents saying TV is where they watched the news yesterday.
Online is second (ahead of Radio) with 44% of respondents saying they watched / read the news online.
Mobile is the leading device to get the news online. Online is also where people seem to spend an increasing amount of time watching / reading the news (38% spending between 30 to 59 mins).
Media consumption in Kenya has interesting similarities with US media consumption.
To get the full report, please email us at info@sokoinsight.com
Additional insights in the report:
- What type of news people follow the most?
- How much time people spend watching/reading the news?
- Is billboard ad effective?
