Marketers love subscriptions.

We love knowing that, whether you use our product twice a day or twice a year, we’ll collect our monthly rent.

We love knowing that you’ll probably forget you’re even paying it.

And we love knowing that when one day you do remember… well, is figuring out how to cancel even worth the bother?

We’re sure you’d understand — we really have no choice. We need to keep raising that customer lifetime value because, you see, customer acquisition cost keeps going up. So believe us when we say: This is what you want.

We invited you over…

David (right) and me on a recent visit to our manufacturing plant

The best decision I ever made was choosing to work with my cofounder.

It was a late, damp hour in uptown New Orleans when David pitched the idea of Carpe to me. “It’s a brilliant concept, man — we’ll be selling three versions of this by fall. We’ll have one for men, then one for women, and one for the athletes!”

It was a terrible concept, I thought to myself, but I listened to him. The lights were out in our apartment, the flat we were sharing with 9 other Robertson Scholars across three bedrooms. …

The startup “pitch” has become a trope — like marriage proposals, diaper changes, and employee firings, almost all of us think we know how to do one… until we actually need to.

That’s when we realize that no matter how many times we thought we’ve seen them before, we have no idea how to make them great when it’s our turn. If we’re lucky, we come to that realization before we get down on one knee and present the ring. …

Meltwater is a company with a simple product: A database of media contacts. These contacts are otherwise hard to find, as most reporters don’t want every “disruptive” startup out there calling them to beg for a story. Yet for a few thousand dollars a year, Meltwater will give you reporters’ emails and phone numbers — placing you one step closer to that elusive “Featured On:” banner.

It’s a simple product. It has a simple value proposition. It should not be difficult to explain to potential customers.

And yet, the first thing you see on Meltwater’s Web 20.17 parallax-ed bootstrap-ed responsive…

My cofounder David Spratte (right) and me (left)

Why should you start a company as an underclassman? In short, because you don’t quite have to get it right.

The summer after my freshman year at Duke, I cofounded Carpe Lotion with my friend David Spratte. We developed an antiperspirant lotion, a solution to sweaty hands and feet, and have been selling it with growing success since the summer of 2015. The better Carpe does, the more people ask me for advice about their own companies — and unfortunately, in most cases, the honest reply to their questions is “I have no idea. I think our business is somehow…

Kasper Kubica

Co-founder, Carpe

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