PinnedKatarina Nahtigal5 Essential Questions to Ask Before Developing Your Brand StrategyThis is some brand soul-searching stuff.Sep 2Sep 2
Katarina NahtigalOnce Upon A Brand: How to Craft An Impactful Brand NarrativeOnce upon a time, there was a company. The company has a decent product, a dedicated core team and a website. Although they were excellent…Apr 20, 2023Apr 20, 2023
Katarina NahtigalHow to Go about Developing Your Brand PersonalityQuick Start GuideNov 14, 2022Nov 14, 2022
Katarina Nahtigal“The Essence of Strategy is Choosing What Not to Do.”Michael Porter’s article, “What is Strategy?” teaches us the importance of making better strategic choices for our businesses.Oct 18, 2022Oct 18, 2022
Katarina NahtigalinBetter MarketingNudging: How ASOS Creates an Environment that Makes Us Buy MoreA case study in how the design of the choice environment affects our choicesSep 18, 2022Sep 18, 2022
Katarina NahtigalHow has studying art made me a better marketer?5 lessons by my art teacher that have improved my work (and made me a better human)Jul 13, 20221Jul 13, 20221
Katarina NahtigalHow will your brand survive the coming recession?And what can you do to better prepare.Jun 17, 2022Jun 17, 2022
Katarina NahtigalHow do you go about implementing performance branding? — Pt. IIIn this post, we look at how one goes implementing performance branding. Or at least what the internet has to say about this.May 8, 2022May 8, 2022
Katarina NahtigalWhat is performance branding and why should I care? — Pt. IIs performance branding just another fad in the marketing world or are they onto something? (In this post, we cover basics.)May 3, 2022May 3, 2022