Pinned5 Essential Questions to Ask Before Developing Your Brand StrategyThis is some brand soul-searching stuff.Sep 2, 2024Sep 2, 2024
I built a dropshipping store — and discovered I’m a builder, not a maintainerWhat building an eCommerce brand taught me about personality, work style, and knowing when to hand things over — and why I’m ready to give…3d ago13d ago1
Published inBetter MarketingHow Golden Goose Turned ‘Too Chill to Care’ into a $500 Sneaker PhenomenonWhy we’re paying $500+ for an ugly sneaker — and loving itNov 12, 2024Nov 12, 2024
Once Upon A Brand: How to Craft An Impactful Brand NarrativeOnce upon a time, there was a company. The company has a decent product, a dedicated core team and a website. Although they were excellent…Apr 20, 2023Apr 20, 2023
“The Essence of Strategy is Choosing What Not to Do.”Michael Porter’s article, “What is Strategy?” teaches us the importance of making better strategic choices for our businesses.Oct 18, 2022Oct 18, 2022
Published inBetter MarketingNudging: How ASOS Creates an Environment that Makes Us Buy MoreA case study in how the design of the choice environment affects our choicesSep 18, 2022Sep 18, 2022
How has studying art made me a better marketer?5 lessons by my art teacher that have improved my work (and made me a better human)Jul 13, 20221Jul 13, 20221
How will your brand survive the coming recession?And what can you do to better prepare.Jun 17, 2022Jun 17, 2022
