Katherine BoyarskyWhat do CMOs care about right now? (July 2022)How marketing leaders are adjusting their strategies and pivoting for the second half of the year.Jul 8, 2022Jul 8, 2022
Katherine Boyarsky10 women owned marketing agenciesThe more years I work as a marketing agency owner, the closer I get to feeling like Peggy Olson and Don Draper (from Mad Men). Honestly…May 20, 2022May 20, 2022
Katherine BoyarskyWhy is writing conversational blog content so hard?Laying the foundation for confident writing takes yearsMar 30, 20221Mar 30, 20221
Katherine BoyarskyHere’s what top B2B SaaS brands are doing for content marketing this yearI’ve been working in B2B SaaS marketing since 2015. The trends in what’s effective in attracting and converting B2B audiences change every…Mar 3, 2022Mar 3, 2022
Katherine BoyarskyI finally stopped worrying about metrics once I understood how they workedI recently had a call with a freelance writer who admitted that she was stressed about hitting marketing goals and launching successful…Mar 2, 2022Mar 2, 2022