There are so many things I wish I knew before.
Like how much to charge for my work, how to work smarter, not harder, what goes in those chicken nuggets, or even the fact that I’m lactose intolerant. The last two would have been extremely useful to know before.
I bet you have a list like this. I bet you also get these “Damn, how did I miss it” moments. And if not, then maybe you’ll get one now. Because this trick indeed became a moment like this for me.
It’s a straightforward, simple Facebook feature that saves time and…
“Artificial Intelligence can’t take over creative jobs,” they said.
“AI will never match human creativity,” they said.
We know AI can do a lot of things, but can it be truly creative?
His name is Nikolay Ironov. He is a Russian logo designer. He’s working freelance in one of the most well-known agencies in Moscow. …
If there is one person who manages to get into my head, it’s Seth Godin.
He’s an entrepreneur and author of 19 worldwide bestsellers. His blog is one of the most popular in the world. But above all, he’s a teacher.
Even if you spend a couple of minutes reading his work, it will be enough to get instantly inspired.
You’ll want to underline every second sentence or just print it and hang up on your wall.
Here are 6 of his quotes that genuinely touched me. They are much more than quotes. They’re life rules. …
Have you ever bought something after a blogger recommended it? I know I did.
80% of marketers find working with influencers effective. And if you have a brand or service you want to promote, it might be the right tactic.
So, where do you start? How do you make sure that partnering with an influencer will be effective?
Successful campaigns need preparation. You should never just contact an influencer and ask for an ad. No, no.
You need to prepare by going through every step of this checklist.
Why do you need influencer marketing? Do you want to reach a…
You know these times when a brand creates an AR app, people download it to check out, click a few times but then understand they don’t have any use for it and delete? It’s fun, but one time is enough.
Augmented reality is one of the biggest trends right now.
And a lot of brands are so eager to do it.
It is a technology that overlays digital content onto a physical world. AR is now at its rise, and it will only become more popular and developed. …
When it comes to success and earning money, the hardest thing for people to wrap their heads around is that there is no secret formula, and you cannot monetize your personal brand right away. You have to take it step by step.
Personal branding is an exciting opportunity to put your name out there, gain exposure, and potentially earn money. What I love about personal branding is that anyone can do it: from a finance guy to an expressive painter. …
I come up with dozens of ideas every day. That’s my job. I have to think of unusual scenarios for ads, and I have to have more than one idea in mind because having only one seems lousy. And sometimes it gets hard. You keep coming back to ideas you already had or come up with something so obvious that you think: “Am I sure I want to work as a creative?” But then as I get into my turbo creating mode, I discover that I have more ideas to explore than I thought.
June is here. So let’s celebrate Pride Month together. I compiled a selection of exceptional activations supporting the LGBTQ community. We’ll watch eight of the most creative campaigns of all time.
These are my personal favorites. They have so many awards; it’s hard to count. For me, they are truly legendary, and if today you’re going to see them for the first time, I’m jealous. All the videos are case studies so you can understand the campaign as fully as possible, see all the results. Campaigns deliver a message creatively, impact people, have the power to change people’s mindsets. …
Working at an agency, I see all types of clients, and I know how challenging it can be to find the right approach, especially if you’re working with a few of them simultaneously. If you manage everybody the same way, you might not succeed with some of your clients. That’s why I put together a list of eight types of clients I’ve worked with and tips on how to communicate efficiently to keep them satisfied.
One client said: “This is just great. I’ll get back to you next Tuesday and we’ll discuss our further steps.” …
You know that horrible dream when you’re in a group of people, and you say something, but no one seems to hear you? You repeat yourself. Louder and louder. Still nothing. You wave your hand up: “Hello, guys. Can you hear me?” But then you realize no one even knows you’re there.
Social media is like that. There are millions of voices online, and you get lost in them. To be visible, you have to jump above your head. To be heard, you have to be useful.
That’s where personal branding comes in.
Everyone is talking about how to build…