Influencer : Saul Bass

Saul Bass is one of the most accomplished graphic designers in history. Commonly known for his iconic, minimalistic designs, created logos such as Bell (1969), Kleenex (1980s) and AT&T (1986).

  • Born in 1920, New York City

Bass was very creative even as a young child. He continued down the creative road when he attended night classes at the Art Students League.

In the 1940s he left New York and moved to California where he did mostly advertising work until landing the spot of creating a poster for the 1954 film ‘Carmen Jones’. This opportunity lead to creating the title credits of the film. His career in designing movie posters began from here.

He designed posters for -

  • ‘The Man with the Golden Arm’ (1955)
  • ‘Vertigo’ (1958)

Bass completely changed how the role of title credits were seen in films. He was passionate to make these graphics an important part of the whole movie experience.

He went on to create many iconic film posters and title credits before his death in 1996. His final projects were credits for

  • ‘Goodfellas’ (1990)
  • ‘Cape Fear’ (1991)
  • ‘The Age of Innocence’ (1993)
  • ‘Casino’ (1995)

In my opinion the most influential aspect about Saul Bass is the simplistic and well thought out logo designs that have yet to be replaced. The average lifespan of a Saul Bass logo is a whole 34 years.

These logo designs include:

  • designs for Kose cosmetics (1959)
  • Kibun (1964)
  • Warner Communications (1972)
  • Girl Scouts (1978)
  • Geffen Records (1980)


website title: 99designs

Article title: Saul Bass: The man who changed graphic design


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